Culture Club Frozen Yogurt to Open in Wedgewood Houston

Brothers Bear and PJ Kaminer were raised by a mother who obsessed over health and a father who was always hunting down the best restaurants.

When Bear existed his most recent start up, GolfForever, after a decade in the tech industry, he was ready to return to his roots — in high school, the brothers worked at a bakery and cafe in St. Louis, called Companion.

“As PJ and I began talking about what we would want to bring to market that we thought we were uniquely positioned to do so, is something that existed at this intersection of health and real foodie-ness, indulgence and satisfaction,” Bear Kaminer told the Business Journal. “That exercise kicked off our journey ... that culminated in bringing a frozen Greek yogurt cafe to market.”

Culture Club will open this spring in a 974-square-foot space at 1212 Martin St., and it’s not like the froyo chains that spread across the country in the 2010s.

“We will offer super-premium, clean-ingredient, high-protein frozen Greek yogurt that we’re making and developing in house, and then we will also have fresh Greek yogurt bowls in the morning and a coffee experience as well,” Kaminer said. “It covers all the macros, yet it’s deeply satisfying and you can dress it up or do it in a way that satisfies a sweet tooth or even go the more savory route.”

There will be six different rotating flavors of frozen Greek yogurt made from real ingredients — Greek yogurt, milk, sugar, prebiotics and probiotics rather than powders and additives. The Kaminer’s have tapped James Beard Award semifinalist pastry chef Noelle Marchetti, formerly at Yolan, to curate the topping bar.

Culture Club will sit steps away from Boka Restaurant Group’s Momotaro and Alla Vita, and near Pastis and Aba.

“The atmosphere that we were aiming for was something that felt like it could be an extension of your evening in Wedgewood Houston,” Kaminer said. “I think one of the cool features is how it’s going to change throughout the day. When you walk in in the morning it will be brightly lit and feel fresh and crisp and a great spot to get a Greek yogurt bowl and coffee. When you come in in the afternoon it starts to warm up a little. … And then in the evening it’s going to feel dimly lit and an experience you would expect when you’re going out for a night in WeHo.”

When choosing the neighborhood to build Culture Club, Kaminer was drawn to Wedgewood Houston’s creative spirit.

“We chose Wedgewood Houston because it’s where Nashville’s creative energy is right now ... and it’s attracting the exact kind of curious, quality-driven crowds that we aim to please,” Kaminer said. “Culture Club being in about everyday indulgence, done thoughtfully, we felt WeHo was the right place to debut something that’s a little different, but still approachable.”

Read the full story here